In the present days, it is possible for anyone to become a web designer. However, it is not as easy as it is spoken. whether you use ready-made templates, AI design assistants and drag & drop website builders. Web design is vast and an intricate skill that can take a lifetime to master. Complete web design comprises various skills such as writing relevant content for the reader, creating a compelling user experience for visitors to urge revisit, optimisation for all search engines and so on.
Well, here we have bundled some tips for our reader whether you are a beginner designer or person who wants to build their own business website. It starts with nuts and bolts, If you understand that well, then you can go an extra mile through your websites.
As mentioned earlier complete web design includes different skills, we will start with content. Content always plays its role, to capture readers’ attention can be immensely challenging in either form of content with the goal to build an audience – to acquire new visitors and retain them. There are some key points to consider such as,
According to your niche understand your audience. Design webpage and write content on the basis of audience demographic which helps them to connect.
K.I.S.S. (Keep It Simple Stupid)
KISSprinciple is a step guide to create content. Write simple and formal language that your user can easily understand and relate to. Whenever needed add section, headings, bullets.
Sometimes lengthy text content exhausts visitors. In lieu of text content, an image, video or infographics make a lot of sense. Web researchers found that visuals are effective compared to text. Although it is also true that search engines understand text more than image. Make sure you have included relevant and optimized media to load fast.
CTA (Call To Action)
Enticing your visitor, where and what CTAs you placed on your webpage. CTA leads visitors to other sections of a webpage or other webpages and encourages them to act. Some concise CTSs such as Sign up, Learn More, Subscribe, Watch Now, Try Now, Join us and Download are popular.
Secondly, User Experience (UX) which also directly relates to users and always evolves. It is necessary to give more attention to design the way that helps to communicate your users and communication is not possible without content. Make sure you have relevant content to your audience and have effective navigation.
Thirdly, SEO. You have designed a professionally well webpage. However, Does it reach its targeted audience? Yes, Only if your content involves the right keywords. There are plenty of online tools available to do keyword research. Google Keyword Planner is one tool that can be used for keyword research.
We can not put colour schemes aside. For web design colour is more than beautification. It can be a game-changing effect on your business. Each colour has its own value and you should know which colour can add value to your web pages. There are some tools available such as Adobe Color and Colorpointfor colour palettes generation.
In a nutshell, It can be said that you should keep your audience in mind either you design new or design from scratch. As previously stated web design is vast and an intricate skill that can take a lifetime to master hence keep up to date with design trends. You can write to firstname.lastname@example.org to design your website or web application. If you would like to share thoughts on web design, then write into the comment section.