How To Boost Up User Engagement On Your E-commerce Website?

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“Buy what you don’t have yet or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping.” ― Karl Lagerfeld


Currently, the whole world is experiencing a global pandemic and we all must abide by WHO guidance. On account of the current worldwide problem, now a large number of industries are shifting to online than past, moreover online tends to get more purchase of products and services of offline comparatively. With buying preferences, you have to regularly evolve your e-commerce site. 

Whether you prefer to work with an agency or are seeking to improve your user engagement by yourself. We have here a few proven valuable points to engagement you more users to your e-commerce website and at the end that can skyrocket your sales. Let’s voyage.

How frequently your judge about any site correspondingly your user can be. Nobody would like to wait for long. Therefore, check about your e-commerce website loading speed. For more on this point, Shopify has given elucidate as well as calculative how you can win more customers.  

Who doesn’t use the mobile phone contemporary, according to datareportal, There are 4.57 billion internet users in the world today. Can’t all be your buyers? So, Make sure your website is mobile-friendly. Additionally, you can prefer Google Analytics to better understand the behaviour of your target audience by the device.

If you don’t know from where you can reach your destination, then definitely you can not reach anywhere. That’s why we do not only care website page structure of e-commerce websites. But, for any other website, too. Especially, website navigation, drop-down, user-friendly, and easy check-out process.

Here are some ways we need to make sure for our users’ well-browsing experience of the product.

  • User can quickly get descriptive information about any product.
  • Well implemented navigation to check any product with the help of breadcrumbs.
  • Give an attractive product presentation by bringing the professional photographer to make righteous product impression. Moreover, User can do zoom and hover product image for a closer look.
  • Make sure the user can access all variant of a particular product such as colour, size respectively.
  • On product page display similar product page which can encourage user for future reference. 
  • Display all rating and review of past sales and more so, give control to a user to leave their genuine review which helps to improvise user experience with your e-commerce site as well as business.  
  • Keep up to date with latest product image, price changes and discount coupons. 
  • Include well-designed concrete and eye-catching Call To Action (CTA) as Buy Now or Add to Cart.
  • Users can easily preview cart while doing shopping and add any appealing products to their wish list. 
  • Even, make sure the buyer can get all required information such as shipping cost, tax, return policy, payment security, delivery etc.

If you do not stay closer with your buyers, then someone will take that opportunity. You can create content upgrades which help your customer to take action, which can be work for your e-commerce as a lead magnet.

As mentioned to stay with buyers, how can we miss live chat or chatbots? This can help to retain visiter on your website as well as quickly get assistance. Moreover, you can create an interactive area or section on your e-store to recommend or display product according to users’ preferences.  

Integrate your store with the current most popular social media Facebook, Instagram and be social with your brand influencers. You can make use of your social media followers by hosting giveaways, conducting the contest and creating challenges. 

How always your customers keep buying from you? Offer loyalty program to feel them valuable by giving them rewards for their action for your brand. This can be cost-effective and fruitful cause it builds buying power of your user.

Can we check the product how looks on us or suits us? Yes, now this can be possible with augmented reality. The AR-enabled platform can offer its customers a store-like experience. For instance, you can check IKEA gives a new perspective for its furniture buyers. 

Who likes to get noticing? Obviously, all. You can give send your customer personalised E-mails with the relevant product, offers and discount on prier basis, send a friendly reminder to complete their order, based on their previous browsing and purchase experience.   

By keeping offers and discounts you can be capture buyers’ attention, but how if you have a company of someone who sells your products on behalf of you. Yes, this can be possible by running an Affiliate program. Recently, influencer marketing is trending for all kind of product promotion. This can be cost-effective and outreach last audience. 

It would be great if periodically you do a survey, which helps you cater to your customers and improvise user experience. 

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